Your challenge: work for us.


We’re going inland and we need your help.


Martin here, founder of the #2minutebeachclean.

We need help.

We are at a really exciting stage of our development as a movement. Things are happening. We are beginning to develop brands for the #2minutelitterpick and #2minutestreetclean as well as the #2minutesolution. My book comes out next week. Dolly is working silly hours to keep up with social media.

We are all really busy. Since the plastics debate exploded we’ve been run off our feet, which is great, but takes time and energy. We are developing relationships with partners, managing large amounts of social media traffic, board orders, design work and day to day business.

The #2minutebeachclean is taking over our lives! Personally I have work to do and, having given a lot of the last 4 years to run things, need to spend more time pursuing my own work.

That means there is an opening.

So we are looking for someone really special to lead us into the next stage of our development. Tab, Dolly, Nicky and I have been on this journey for a long time now – since 2008 in fact – and we need some help to make more good stuff happen. Between us we do social media, accounts, run the shop and manage and design all our boards and products for our shop. We also go to events, talk at conferences and generally push our philosophy on anyone who will listen.

Now we need a campaign manager to help us to grow, become a charity and take care of a lot of the enquiries that come in every day from all over the world. We need that person to arrange meetings with potential partners, help us raise funds and generally continue to push the movement on. The right person will also work with Dolly, our social media expert, Tab the designer, Nicky, who runs the shop and me, as founder.

We have grant funding to pay for this post, which will be part time, 2 days a week, for a fixed period of six months. Thereafter, if things are going well and more funding is secured, we will be more than happy to keep the right person on the books. So there’s scope for bigger things. We all grow as one.

There is one snag. We are based in Bude, Cornwall and firmly believe that there is no substitute for working face to face. Could you make a meeting once a week in Bude?

Yes? We want to hear from you. Immediate start. Let’s not dilly about.

Here’s the spec:

  • You are green minded and know our work. You believe in what we do.
  • You have experience in this sector.
  • You can comfortably manage the transition from non-profit to charity.
  • You are motivated and can work alone.
  • You don’t mind a bit of graft and can turn your hand to anything: meetings, phone calls, skype, emails, the lot.
  • You know how social media works.
  • You use social media.
  • You’re nice. But don’t mind pushing if pushing is what needs doing.
  • You like tea (not mandatory).

How to apply:

Send us your CV, no later than the 18th May, with a covering letter telling us why you’re right up our street, where you are based and how you like your tea to

We’ll get back to each and every one of you.

Interviews will take place on 8th June in Bude.





Is it time to reassess our toxic partnerships?


Last week I had a call from the owner of Moshimo Restaurant in Brighton. He’d taken a picture (above) after the half marathon of lots of Lucozade Sport bottles on the seafront. They were there, as I understand it, because they were given out to runners along the route. Lucozade sponsored the event. The runners then discarded them and got on with their run, leaving the organisers with the headache of tidying up and then dealing with the ferocious storm of anti plastic protest afterwards. The organisers were furious too, about the image, stating that none of the bottles ended up in the sea following their clean up.

Today I read that Belfast Marathon, which takes place on the 7th May, is to be sponsored by a bottled water company, Deep River Rock, who will give out free 330ml bottles to all runners at 8 water stations along the route. The headline of an article in says “Leave your water bottles at home for this year’s Belfast Marathon.”

How many people take part in Belfast’s marathon? 17,000. So that’s at least 17,000 plastic bottles of water going to recycling. To be fair to Deep River Rock they are saying they want runners to be responsible and are placing recycling bins 200m beyond the water stations. But it still doesn’t seem right, does it? Surely we should be encouraging events like this to be plastic free – if only as an example of best practice – given what we now know about the state of the oceans. We should be using less of it, not more.

Drinks companies are keen to sponsor running events as it gets their product in front of a friendly audience. And event organisers need sponsorship money. It would appear to be a match made in heaven. But all I can see is mass littering, irresponsible use of plastics and no one with the good sense to call it out. Should organisers insist on water fountains instead of bottles, or at least paper cups?

Should they ban single use plastics from their events?

As time goes on and more people become aware of the issues of single-use plastics, relationships with polluters are going to turn toxic. Excessive and irresponsible use of plastic will be bad for business.

Should the local council put a ‘no plastic’ stipulation on all events? They do have the power as they grant the licences for such events. Or should the organisers do it themselves? Can they afford to say goodbye to partnerships that offer an easy way to get their event underway? At what point do they put principle in front of  cold, hard cash?

In summer 2017 I attended the British Surf Life Saving Championships at Holywell Bay in North Cornwall. It was a plastic free event. Each competitor was given a refillable water bottle and told there were to be no single use bottles on the event site. Water points were provided with free refills for everyone.

How much litter was there after the event? None. Seriously, the beach was immaculate. And almost 1000 competitors walked away having been educated just that little bit. At my surf club we discussed making all our events plastic free after Holywell Bay.

The year before I attended the same event at a different venue. We held a mass #2minutebeachclean before the medal ceremony for 600 junior competitors. They brought back a huge pile of about 40 black bin bags.

It says a lot.

Here at #2minutebeachclean HQ we are always concerned about working with organisations that are pushing out plastics. It’s a dilemma. We are desperate for funds and yet we need to be careful who we talk to. Do we develop relationships with like minded companies or do we talk to those who pollute, in a effort to help them change?

We don’t want to fight, we want to inspire.

But, at what point would we have to say goodbye? Time for the events organisers to ask themselves the same questions. Are you inspiring change or just taking the easy road?

You decide.





How memorial balloon releases break all our hearts (and what you can do to celebrate a life instead)

I am not a big fan of any type of balloon releases. I will explain why in a minute. But I can understand why someone would want to celebrate the life and loss of a loved one, friend, child or unborn with a symbolic gesture – a memorial balloon release. Grief isn’t a solid thing. It doesn’t have a shape or form. But it’s everywhere you look: in the eyes of those who remain, in the news, in the space where they were. A balloon release somehow makes saying good bye a real thing. It is an event. A way to share your love. I respect those feelings wholeheartedly.

As a father who has nursed a child through cancer I  understand what it’s like to face the prospect of losing them. I have looked into the abyss and imagined what the world would look like from the bottom. It’s a deep and silent-screaming hole and – thank goodness – I was so lucky that I never had to go there.

So I get balloon releases. I see that letting go of a soul and watching it float off on an unfathomable journey could be cathartic and comforting. I can see that floating lanterns into the night sky is a deeply moving way of saying a last good bye to a soul as it fades into the distance one last time. I can understand the heartbreak, the need for something tangible, the celebrations, the longing, the pain.

So I understand your need for a memorial. But we need to find another way.


As a beach lover, I cannot condone balloon releases in any shape or form. I will become furious with those who release as a marketing stunt, to make money, to attract pointless attention or to mark a meaningless event. But I could never be angry with your feelings, because they are raw and real and guided by love, even though they might be misguided.

However, I will not forget the harm the balloons that are released will do once you lose sight of them.

Manufacturers of latex ‘degradable’ balloons will tell you that the balloons will ‘go away’ once released, that they will break down in the atmosphere, and that will surely ease your conscience, but we know, from years of beach cleaning, that this is not the case.

I find the results of balloon releases almost every time I go to the beach to do my #2minutebeachclean (have a look through the hashtagged posts of beach litter here and you’ll see lots of them). They come from hundreds of miles away sometimes. While much of the balloon might have disintegrated, the knot and some of the latex always remains long after you said your goodbyes, while their strings entangle weed (and anything else) in a deathly embrace. They just don’t go away, no matter how much you’d like to believe they do.

The headline image above is of a ‘degradable’ balloon found on a beach clean by Phil Ellery, one of our barefoot army. I show it to school children and ask them what it is. They always answer that they think it’s a jelly fish, the favourite food of the turtle. So if they can’t tell the difference, what chance does a turtle have? If that balloon was ingested it would, more than likely, kill what ate it. The turtle would be unable to digest the latex. It would block up the turtle’s stomach and make it difficult for it to eat or digest anything else. Eventually, later, it will die. If it doesn’t ingest the latex then it may well become entangled in the string, unable to swim or feed. Let’s not forget that. Balloons are litter and litter kills wildlife. I am not making this up.

Would your loved one want the memorial to their life to end in more tragic loss? You know the answer to that.

Because it’s as heartbreaking as your heart is breaking.


Alternatives to memorial balloon releases

If you are considering a balloon release I don’t want to get upset with you. You don’t need that. But it is important that you understand that there are other ways to celebrate a life that are equally moving. Here are just a few ideas for things you can do to remember and celebrate a life – and in a way that doesn’t harm any other lives. There are lots of other ideas at HERE.

  • Plant a tree: it will last many lifetimes and will support more life.
  • Throw wild flower bombs: again they create more life, and a riot of colour to make you smile for years to come.
  • Float flowers on the water: a powerful way to let go by watching petals float away.
  • Blow bubbles into the breeze: for another eco-friendly way to watch a soul pass.
  • Transform an unwanted space: vacant lots, roundabouts and verges could use a little of your love. Watch new life grow from between the cracks!
  • Write your best memories in chalk: they will stay for a little while then will be washed away, without causing harm.

Thanks for reading.

Martin Dorey, founder of the #2minutebeachclean




Plastic in our oceans. It’s a shared problem. But not just for sharing.

single use Not on our watch

There has been a lot of megabytes devoted to the state of the oceans and the planet recently. Have you felt that too? We’ve heard that by 2050 there could be more plastic in the seas than fish. We’ve heard about orcas killed by plastics. In the latest article, I read today that plastic now pollutes every corner of the earth.

That’s our planet that is! And we are destroying it. The ocean, our playground, lifestyle, workplace and giver of life, is seriously suffering and, unless you choose to remain ignorant of its plight, you can’t say it’s not an issue any more. The problem is massive. We only recycle about 5% of the plastic we produce and a large proportion of it goes into the oceans. Boom! Goodbye planet earth.

However, while we are drowning in plastic, the internet is drowning in news stories and everyone’s indignantly pressing share and retweet and tutting about the state of things. Still nothing gets done. In the latest internet sensation Leo has made an impassioned speech about climate change and it’s ‘broken the internet’, for want of a better phrase. Good on him. I hope it makes our politicians and the naysayers wake up. But for now it’s getting lots of shares and retweets and likes and so far, nothing’s getting done.

And that’s my beef.  I want to know what we’re going to do about it. I don’t want to be faced with problems. I want solutions that I can manage and that will fit in with me. Is that too much to ask?

No matter how many times you like or share an article about the state of the world or a project to clean up our oceans, unless you actually invest cold hard cash or your personal time in the project, nothing changes. Liking an article improves its internet real estate value and raises awareness, sure, but nothing actually happens. All you do is contribute to it becoming an internet sensation. It’s the same if you share something or pin it on someone’s timeline. We all know a little more about it and get a little more scared, but nothing gets done.

Take the brilliant Seabin project, for example. I think this is a genius idea and it deserves our attention. So please, by all means go ahead and contribute to its crowdfunding campaign. But don’t think that it is the answer to all our problems and then carry on as normal. It’s designed for marinas and stillwater areas and it cannot clean up our oceans on its own, no matter how much we might want it to. It’s the same for Boyan Slat’s Ocean Cleanup campaign. It is fantastic that it’s being trialled and I hope it works, but the ocean is a big place and there is a lot of trash in it. (Also, if you read more articles, then you’ll hear that one the best ways to clear up our oceans is to work locally, at the coast. The gyres will spin and spit it out and, eventually, most of it will hit landfall, so they say.)

So to share the video and carry on with life as before isn’t the answer. That’s like smoking cigarettes and then pinning your hopes on a cure for cancer by putting a quid in the Cancer Research tin. Or pinning hopes on mankind populating Mars. Only a few would ever get there (if any at all). And you can bet your bottom dollar that it won’t be the likes of us.

What price would you pay for a solo session on this Karma You bet.

Clean waves? We’re going to have to work for it.

What’s the solution to this plastic problem then? There are many things that need to happen. We need tighter legislation. We need governments with balls enough to curb the excesses of the packaging industries and corporations (and it’s up to us to tell them or to stand for office if they don’t). We need more (ahem, all) companies, like Surfdome, to go plastic free (and we need to support them  in doing that). We need to demand that the food industry uses less plastic – and certainly put an end to using non -recyclable plastics – in our supermarkets. We need to vote with our feet and wallets by buying less plastic or by buying products that are plastic free or made from recyclables. And, finally, we need to roll up our sleeves and start picking it up.

That’s where the 2 Minute Beach Clean, Take 3 for the Sea and Litterati campaigns come in. The ideas are simple, and, with enough of us doing them, effective. You just pick up as part of your daily life. Each time you go to the beach, go for a surf, walk the dog or check the waves, if you see litter you pick it up. And the more of us do it, every beach, every time, the more will get done. It relies on all of us playing their part for it to be successful. On your own your contribution can only ever be miniscule, but it’s the numbers and regularity that matter (even though every piece that is removed from the marine environment matters).  If we all do it then things can start to mount up.

Let’s get hypothetical and take a typical summer’s day on a typical beach in the south west of France. It’s 3 feet and clean and everyone’s having a hoot. How many people in the water? Spread over 5 peaks up and down a stretch of beach, there could be 100 surfers in the water at any one time. If each and every one of those surfers took just 5 bottles off the beach, that adds up to 500 each surf. If they surf twice it’s 1000. If they surf twice every day for their two week holiday, that’s 14,000. If they surf once every other day for a whole year that’s 912,500 plastic bottles removed from the beach.

Stick them under your leash. You'll never even notice.

How hard is it to pick up a few bottles?

What if it was 10,000 surfers tucking just 5 bottles under their leashes each time they surf, for a year? If the average surfer gets in the water twice a week, that’s 104 surf sessions and 520 bottles a year. Times that by 10,000 and you get 5.2 million bottles removed from the marine environment each year. And if each bottle weighs 12 grams, that’s 62 tonnes of plastic removed from the marine environment. And no one has had to break a sweat to do it.

Of course this isn’t enough alone. We still need to clean up our act and refuse plastics in our daily lives. We need to ask ourselves why these bottles are on the beach in the first place. We need to stop it at source by quitting the single use coffee cups with the plastic lids and take our own reusable mugs. We need to refill our water bottles instead of buying single use bottles. We need to stop buying (and disposing of) so much crap.

However, the point is also that we can’t rely on one thing alone. We can’t pin our hopes on an internet sensation and then carry on with business as usual. We’re all in this together, no one’s getting off this planet, whatever you might think, and for as long as we want a healthy ocean to play in, we’re all going to have to roll up our sleeves and get stuck in.

And the truth of it is that it isn’t that hard.

So don’t make a hero of someone else and then carry on as if nothing happened. Make a hero of yourself.


2 Minutes? It’s nothing. And yet it could be everything.